The Super Bowl is more than just a football game. It’s an opportunity for businesses and brands to showcase their products and establish a larger presence for themselves. Popular brands can effectively highlight their well-known products as a reminder to their viewers. The Super Bowl commercials are a great way for these brands to entertain and inform.

“The ad that caught my attention was the karaoke commercial. The song they chose was recognizable and catchy,” sophomore Zale Ganal said.

Companies spend money to aim for different appeals. This one specific company, named Coinbase, chose to target a wide range of people who are familiar with the song “Everybody (Backstreet Boys).” Using this song, they were able to make a karaoke-style ad to encourage people to sing along with it, making them pay more attention to it.

“The Levi’s ad was strange. Instead of using Sidney Sweeny, who made them a lot of money in the past, they tried to attract the same crowd, but it flopped,” senior Emmitt Linehan said.

In a previous ad by the popular jeans company Levi’s, they used a sought-after celebrity to attract people and give the idea that their products are found to be attracted by big names. In the ad they used for the Super Bowl, they tried to fill that same void by hiring unknown actors to shake their butts, so they could attract the same audience but in a cheaper way.

During the 2026 Super Bowl game, many people criticized the commercials and advertising of the products being shown. Many of the ads relied on familiar faces and recognizable songs. Despite all the liked commercials, some also faced backlash. Some of the ads used tactics that were strongly frowned upon. There were 102 celebrities shown across all the Super Bowl ads. These marketing strategies helped many people to grab many viewers’ attention across the course of the night. By the end of the game, not only did the Seahawks win, but so did the most creative advertisers.